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 Mischief Cannabis 

 2023 

NOBO, a cannabis enterprise hailing from Colorado state, sought the expertise of the agency where I was working and presented us two distinctive brands, NOBO and Mischief, the latter aimed to captivate a youthful demographic within the cannabis consumer market. However, it became evident that Mischief's branding strategies failed to resonate with the intended audience, myself included. Taking on the challenge, I took the bare bones of what they already had been using and reworked it.

Elements from their original branding that I kept

Note: I did not produce these elements

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